Wheatpasting is a type of advertising in which a huge number of static posters are posted in multiple locations, usually in densely populated regions, in order to draw maximum attention. Wheatpasting is a low-cost kind of advertising that provides a high level of exposure for marketers, particularly in the entertainment business (record launches, concerts, and appearances). Also known as flyer postings, wheatpasting posters are an extremely popular and effective form of self-promotion. Displayed in strategically chosen places throughout the city, on walls, fences or posts, they capture the attention of passers-by and quickly spread the word about your next event, concert or promotion. A well-made wheatpasting campaign is informative, reaches out to people and can be the keystone to your next marketing campaign’s success.
With Printing Brooklyn you can choose from a variety of products and options such as wheatpaste posters, magnetic posters, stickers, cardstock posters or pull tab posters for your wheatpasting campaigns. The most popular size of 24″ x 36″ posters can be printed in 24 hours! Enquire now and pick up your posters tomorrow!
How do you start a wheatpasting campaign?
Weekends and late at night are the most common times for fly posters to start appearing. Wheatpasting has long been considered a guerilla kind of advertising, but it has become more mainstream in the last five years. Wheatpasting is still not accepted as a legal type of outdoor advertising by the Outdoor Advertising Association of America. Many in the business believe this is due to the industry’s guerilla roots.
What are the advantages of wheatpasting marketing?
What makes wheatpasting effective for both large and small businesses? For one thing, it is less expensive than traditional advertising while still achieving the best outcomes in terms of brand exposure and recall. The posters are a fraction of the cost of a magazine or television advertisement, yet they can attract the same amount of attention. For this tactic, location is everything—place the ads in high-traffic places and have them blend in with the surroundings.
Although the costs of this type of outdoor advertising can vary depending on the region, they are still quite effective for media campaigns because they reduce overall CPM (cost per thousand views). Meanwhile, poster sizes vary 24×36 posters, 48×72 posters etc etc, and so on—and can be hung horizontally or vertically.
What are some Formats for Wheatpasting Posters
There are various types of wheatpasting advertising, such as:
Normally measure 11″ x 17″ or 18″ x 24″ and are displayed in prominent indoor or outdoor locations throughout various neighborhoods, while there are no designated or pre-defined locations for wild wheatpasting posting placement. These are fantastic for promoting brands and local events as well as highlighting new product releases.
These 8.5″ x 11″ posters have customer take-one pull-tabs to encourage customer interaction. The majority of these posters are found inside cafes, retail windows, college campuses, public bulletin boards, streetlights and construction sites.
Guerilla cling posters are 11″ x 15″ posters that are printed on a static electricity charged material that allows them to stick to a variety of surfaces without the use of tape, paste, or staples. These signs allow for more creative and targeted placement, as well as the option to cut them into certain shapes to increase their visibility and efficacy.
These branded 3″ x 4″ magnets are installed on metal surfaces all across a chosen city. Street poles, storefront gates, car driver doors, newspaper kiosks, same wall and building entrance ways are all common locations. Consumers carry the magnets for personal usage in their offices, apartments, or hostels, making this guerilla marketing technique unique in its effectiveness.
Our wheatpaste posters are 24″ x 36″ thin paper posters pasted on different surfaces using wheatpaste, such as wallscapes, storefronts, and building sites, with permission from the property owners. They showcase a single company advertising campaign with roughly 18 to 32 posters in each region with a variety of wild wheatpasting posting styles because they’re specific. The posters can be hung on a variety of surfaces in high-traffic areas, such as building facades, barriers, alleyways, various buildings, skate parks, near school yards, outdoor shopping malls, and so on.