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Brooklyn, NY 11218
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Artwork Instructions

Document Colors

Use CMYK color mode to prepare your files, not RGB.

Set the font color to 100% K instead of 4c for black text.

Enter the desired Pantone or HKS colors in to the color channel when using special colors

Instructions for special colors: Create areas with another process color (CMYK) overlaying a special color using knockout instead of overprinting. Special colors over a CMYK color should be created using knockout.

Use greyscale color mode when ordering a greyscale item.

Create grey areas in shades of black to ensure a perfect print result in greyscale.

File in Original Size

Create your files for print in their original size (the final trim size).

Artwork that is too small or too large has to be scaled to the correct print size, usually without edge trimming (bleed). This results in a reduced quality final result.

The Right Trim/Bleed

Always add trim/bleed to your files to allow leeway for cutting differences in production.

Our standard trim allowance is 2mm.

Envelopes: 1mm

Advertising technology products, presentation folders, packaging & calendars: 3mm.

Textile stretcher frames: 15mm.

Safety Marigin

For best results, keep all of your important content at least 3mm away from the edge of the finished size.

Keep at least 20mm away from the binding edge on spiral bound calendars or brochures.

Make sure background pictures, colors and layouts do extend in to the bleed area to prevent white lines as a result of cutting tolerances.

Page Numbers

Check all of your superfluous pages have been deleted.

For multi-page files, create each page in sequential order, starting with page 1 (front page) and continuing on until the last page (back page).

Image Resolutions

Graphics, images & pictures should be 250 dpi.

Color images & greyscales – 250 dpi.

Line artwork (drawings & text in a small font size) – 1.200 dpi.

Advertising technology & ad posters with text – 150 dpi.

Advertising technology products – 72 dpi.

Line Weights

All lines should be at least 0.22 pt.

We automatically increase lines that are too thin to a printable weight (except lines that are set to exactly 0 pt).

Don’t use borders as a way to define layouts as due to mechanical tolerances these might be cut into and show up on the final product.

File Formats

Save your files in print ready, vector file formats such as PDF, EPS, AI, PS, JPG, TIF.

Reduce all layers in to a single, flat, background layer.

Embedded Fonts & Paths

Convert all of your fonts & paths to outlines to prevent printing problems (or if we do not have the exact font on our systems).

Allow sufficient contrast between font colors and background colors.

Local Brooklyn, NY store

Need it in a hurry? Drop in to our Brooklyn, NYC store and collect your prints today.

906 McDonald Ave
Brooklyn, NY 11218, USA
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