The HP Indigo offers affordable printing right from the first copy; how? Compared to offset lithography printing (offset printing) the other popular printing method, the setup time is extremely fast. During offset printing, colors are mixed slowly, before burning the image on to a plate which is then transferred to a rubber blanket which presses the final image on to the printing material. The setup is long and requires a number of steps, making offset printing much more cost effective when the print runs become larger. Digital printing presses, like the HP Indigo have minimal setup requirements, making them affordable even in small print runs whilst still retaining a high quality finish.
One of the questions we are often asked is whether a digital printing press can compete with offset for dynamic color? Offset printing presses produce vibrant and rich color mixing – always more superior to digital printing. The expert engineers at Hewlett-Packard decided have been working on a digital printer that could match offset toe-to-toe on color. The new HP Indigo is this machine!